Across the country, people expect employers to spend around $75 on most employee gifts, with little variation by region. Employees expect their employers to spend the least on birthday gifts – $50 or less – and the most on gifts celebrating important business milestones: $150 on average
Gift cards are especially popular among employees over 40, with 91% rating gift cards as one of the top two choices, vs. 78% for employees under 40. And women are slightly more likely than men to find gift cards desirable, with 91% of women and 84% of men rating gift cards as a top 2 choice.
However, the positive effect of gift cards appear to be somewhat fleeting, with only 23% of C-level employees reporting gift cards as a gift they will remember, up to a high of 37% for junior-level staff.
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