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business gifts

Housiversary: The Top 5 Gifts to Celebrate Homeowners

In Business Gifting, Real Estate

Housiversary (n.) the anniversary of the day you moved into or bought your home Yes! You’re reading that correctly – a day dedicated to homeowners. A recent trend we’ve seen in the real estate industry is celebrating the anniversary of a home selling, closing, and officially becoming a client’s new humble abode. Brokers and real-estate agents have coined the term “Housiversary,” in hopes of showing their past clients gratitude. Our founder and gifting expert, Laura Jennings, has hopped on the Housiversary trend…

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Personal Notes Boost Employee Connectedness

In Business Gifting, Expert Gift Tips

This common-sense activity is as impactful to making a gift “very memorable” as gifts chosen especially for each individual. And research shows that recipients of gifts they describe as “very memorable” are 70% more likely to report feeling connected to their employers. The impact of a simple personally-addressed note is worth emphasizing: overall, two-thirds of all employee gift recipients don’t remember their gift including a personalized note. Taking the time to individually…

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Gifting as an Employee Retention Tool

In Business Gifting, Expert Gift Tips

Employee gifting can play an important role in employee retention in a tight labor market, which is why US businesses will spend upwards of $40B in employee gifting this year. The good news: Gifting plays an important role in employee connectedness, loyalty, and retention. 81% of employees feel appreciated when they receive gifts from employers 56% feel recognized for doing a good job 41% indicate that gifts positively influence their opinion of their…

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What to Spend on Employee Retention Gifts

In Business Gifting, Expert Gift Tips

Across the country, people expect employers to spend around $75 on most employee gifts, with little variation by region. Employees expect their employers to spend the least on birthday gifts – $50 or less – and the most on gifts celebrating important business milestones: $150 on average Gift cards are especially popular among employees over 40, with 91% rating gift cards as one of the top two choices, vs. 78% for employees under…

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What To Spend On Business Gifts By Region

In Business Gifting, Expert Gift Tips

Of course, how much you spend on the gift depends on your budget and the value of the relationship. That said, there is an etiquette to what will be perceived as a meaningful gift. In fact, 23% of the business gift recipients report having received a gift they considered “cheap” and which made them feel unappreciated. Gift recipients nationwide report the following spending expectations of their gift givers: Holiday gifts: $50-$100 Business milestone…

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