The Who, When, Why, and How of Employee Gifting

In Business Gifting, Employee Gifts, Expert Gift Tips

The Who, When, Why, and How of Employee Gifting On the surface, an employee gift might seem simple. It’s a practice you do during the holidays, perhaps, and while you know that you need to make your gifts memorable, you don’t always spend a lot of time focused on the practice. However, employee gifting isn’t just about an object. It’s a powerful tool for your business development. When you give memorable, personal…

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The Business Gifting Equation: How to Get the Best ROI for Your Efforts

In Business Gifting, Knackshops.com

The Business Gifting Equation: How to Get the Best ROI for Your Efforts Return on investment (ROI): for every dollar you spend, you want to get more than a dollar back. It’s a basic tenet of marketing. Yet how does it apply when you’re giving a gift in a business setting? In order to get the best ROI for your business gifting, you must view your gift as a relationship building tool…

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The Optimal Delivery Windows For 2018 Year-End Business Gifts

In Business Gifting, Expert Gift Tips, Holiday 2018

Timing is everything, they say. With business gifts, that’s true. After all the work and expense you go through to thank your clients, partners and employees with year-end gifts, you don’t want your gift to receive less than full attention because it arrives at an odd time. In fact, smart business gifters plan their deliveries for maximum impact. Here’s what that looks like for Holiday 2018… Optimal Pre-Christmas Delivery Window: 11/27 –…

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Knack’s Forbes Feature: “The $125B Business Of Business Gifting”

In Business Gifting

We have exciting news to share! Earlier this month, we were mentioned in Forbes for our recent business findings. Our founder, Laura Jennings, shared key insights from Knack’s 2019 Business Gift Satisfaction Report. To no surprise, knowing what business gifts to give and how much to spend can support – or hurt – business growth. We decided to publish these findings to not only better our own practices, but to help like-minded individuals that are…

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7 Ways to Better Your Business Gifting

In Business Gifting, Holiday 2018

It’s True, Gifting Is Good for Business Logically, you know that gifting plays a valuable role in your business relationships. And there’s no shortage of data that demonstrates what companies intend to give or spend on business gifting annually. But where is the data that captures how the recipients of business gifts feel about what they receive? And how does a gift impact their behavior toward the business giving the gifts? With no such…

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