The Business Gifting Equation: How to Get the Best ROI for Your Efforts
The Business Gift Equation: How to Get the Best ROI for Your Efforts Return on investment (ROI): for every dollar you spend, you want to get more than a dollar back. It’s a basic tenet of marketing. Yet how does it apply when you’re giving a business gift? In order to get the best business gift ROI for your efforts, you must view your gift as a relationship-building tool and give careful…
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