This common-sense activity is as impactful to making a gift “very memorable” as gifts chosen especially for each individual. And research shows that recipients of gifts they describe as “very memorable” are 70% more likely to report feeling connected to their employers.
The impact of a simple personally-addressed note is worth emphasizing: overall, two-thirds of all employee gift recipients don’t remember their gift including a personalized note. Taking the time to individually address your gift notes (this doesn’t mean they have to be hand-written) is absolutely the easiest and most cost-effective way to maximize the impact of your gift.
The gift message itself can sometimes trip people up. But it doesn’t need to, if you follow these three guidelines:
- Address each recipient by name
- Simply express your thanks
- Explain why you’re giving them this gift
This third point is your opportunity to use the gift to reinforce your company’s brand values. For example, if your company prides itself on its sustainable sourcing methods, your gift message might highlight the sustainability of the item you’re giving. Or, if your company is a family-run business, you might talk about how your gift supports families. Even if you’re just gifting your employees something you think is a great item, share your enthusiasm and the thought behind your selection. There’s nothing more flattering than being given a gift that someone’s “favorite”, especially if the giver is the CEO of the company.
A universal truth is that the gifts people remember are the ones that have stories. Don’t miss the opportunity to tell yours. It doesn’t need to be long, and it will pay a multitude of dividends.